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Destination BC Announces $3.6M for Community Tourism Projects Across British Columbia

13096262_10153387585661574_3412265605429666421_nApr. 22, 2016 – Destination BC is providing $3.6 million to support more than 110 projects across British Columbia in fiscal 2016/17 to foster community-based tourism activities, the corporation announced today.

Under its new application-based Co-op Marketing Partnerships Program, Destination BC is enabling partnerships between local tourism groups that share common marketing goals, to leverage funding to maximise marketing impact and raise BC tourism revenues. Groups include community consortiums and sectors such as golf, wine, mountain biking and fishing. Destination BC’s budget for the 2016/17 intake is $3.3 million—an increase of $1.0 million over previous budgets for community and sector co-op marketing programs. Programs will focus on alignment with BC’s tourism brand, and activities such as website and map creation, event promotion, media outreach and social media programs, to draw travellers to communities around the province.

Outlook Upbeat at First Tourism Summit

KamTourismSummitApr. 22, 2016 – Tourism operators in the Nicola-Thompson region were
upbeat on their outlook for peak season as they took part in the first annual Kamloops Tourism Summit at Hotel 540 Thursday.

Tourism Kamloops co-ordinated the inaugural event, responding to industry’s request for an opportunity to build connections within the local sector as well as enhance education and training opportunities.

Standing before banners promoting the B.C. Backcountry Lodges Association, executive director Brad Harrison was raising awareness of the organization and its 29 member destinations.

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For more information, please contact:

Brad Harrison
Executive Director

Ron Andrews




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