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Read All About It – BLBCA Spring Newsletter

BLBCA NewsletterApril 18, 2017 – Fresh off the presses, it’s the latest edition of our BLBCA Newsletter – Spring, 2017!

Hear from a lodge owner on the unique opportunities at backcountry lodges, 4 ways to experience summer at the BLBCA, learn about the DBC’s partnership with Google, and much more!

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DBC and Google Team Up in BC Wilderness Project

BLBCA-Latest News - Mar 25, 2017March 25, 2017 – The largest Trekker mapping project ever undertaken in Canada between a provincial tourism marketing organization and Google is now a reality in BC.

Through the partnership, imagery from BC’s wilderness has now been added to Google Maps. The scenery is complemented with interviews with BC locals, photography, drone footage, immersive 360° video, and featured businesses on the new BC Journeys platform.

The project began in 2016, when Destination BC and their partners were loaned two Google Street View Trekkers—a wearable backpack outfitted with 15 separate cameras that collect 360° panoramic imagery in remote outdoor locations inaccessible by car.

Over 105 days, the Google Street View Trekker traversed 983 kilometres on almost 200 treks, travelling by foot, horse, boat, floatplane, and helicopter.

Alongside Google, Destination BC sent a crew of expert content creators across the province to capture the stories and culture of British Columbians in those special places.

4 Ways to Experience BC’s Backcountry Lodges in Summer

BLBCA-LatestNews-Mar122017March 12, 2017 – It’s been an incredible winter season in BC, and before long, the snow will melt and thoughts will shift from winter to summer.

That doesn’t mean BC’s backcountry lodges should be forgotten. There are plenty of other ways to experience these alpine retreats in summer.

Mountain bike from your doorstep, standup paddleboard on alpine lakes, take a hike and stretch it out, or sneak in one more ski trip.

Learn more about BC’s backcountry lodges and find the an alpine retreat that offers your favourite summer and winter activities.

Minister Bond Announces New Funding Model for Destination BC

BLBCA-LatestNews-Mar5, 2017March 5, 2017 – During an already successful conference the Honourable Shirley Bond, Minister of Jobs, Tourism & Skills Training and Minister Responsible for Labour, added to the good news announcing the creation of a stable funding formula so Destination BC can continue its work of growing British Columbia’s tourism industry. Minister Bond spoke about how tourism is a key sector in the government’s BC Jobs Plan and an important economic driver in the province. During her keynote address Minister Bond highlighted how the $98 million annual investment from the province helps the sector create jobs in every region of the province. She also praised the efforts of Destination BC, TIABC, the team at Vancouver International Airport, and all tourism operators who contribute to our global reputation.

“You are a key reason why we’re experiencing such positive tourism growth,” Minister Bond told the crowd. “You’re providing the world-class tourism experience that visitors are looking for and putting BC at the top of the list for travellers from around the world.”

New funding model

Minister Bond also provided highlights of Destination BC’s new funding model, including:

  • First, the funding model will protect DBC’s annual base funding of $50 million
  • Second, it will be tied to both the broader tourism sector’s success and DBC’s performance – allowing for increases of up to 2% per year
  • Third, funding increases will be cumulative, meaning that DBC’s budget can build year-over-year
  • This means that there is an opportunity over the next six years for DBC’s annual base budget to increase by $5 million over what it is today

Every increase will be a permanent addition to Destination BC’s base budget going forward, said Minister Bond. “This is really positive news.”

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For more information, please contact:

Brad Harrison
Executive Director

Ron Andrews




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