Destination BC Announces $3.6M for Community Tourism Projects Across British Columbia
Apr. 22, 2016 – Destination BC is providing $3.6 million to support more than 110 projects across British Columbia in fiscal 2016/17 to foster community-based tourism activities, the corporation announced today.
Under its new application-based Co-op Marketing Partnerships Program, Destination BC is enabling partnerships between local tourism groups that share common marketing goals, to leverage funding to maximise marketing impact and raise BC tourism revenues. Groups include community consortiums and sectors such as golf, wine, mountain biking and fishing. Destination BC’s budget for the 2016/17 intake is $3.3 million—an increase of $1.0 million over previous budgets for community and sector co-op marketing programs. Programs will focus on alignment with BC’s tourism brand, and activities such as website and map creation, event promotion, media outreach and social media programs, to draw travellers to communities around the province.
Outlook Upbeat at First Tourism Summit
Tourism Kamloops co-ordinated the inaugural event, responding to industry’s request for an opportunity to build connections within the local sector as well as enhance education and training opportunities.
Standing before banners promoting the B.C. Backcountry Lodges Association, executive director Brad Harrison was raising awareness of the organization and its 29 member destinations.
- Feb. 22, 2016 – BLBCA Press Release – Avalanche Incident
- Mar. 11, 2015 – BLBCA Statement – Robson Gmoser
- Mar. 10, 2015 – Sorcerer Lodge – News Release