#UnplugInBC Through the BLBCA

Adventure travel is an activity, vacation or leisure travel that can take place in unusual, exotic and/or wilderness destinations. These activities include hard adventures (rock climbing, backcountry skiing, mountain biking) or can be softer adventures (snowshoeing, hiking, SUPing, trail running). The level of difficulty is up to the traveler.

BLBCA members offer many of these adventure travel experiences in a comfortable, lodge-based environment. Guests are often led by experienced, certified guides, allowing them to experience “real” wilderness in a safer environment, with many of the amenities and comforts of being at home.

Adventure Tourism in BC

When travelers research BC, they see a place that boasts the broadest collection of the world’s most remarkable adventure experiences. They are treated to meticulously curated visual displays that present our province at its very best. They see iconic imagery of visitors exploring the crystal-clear waters of the Inside Passage in sea kayaks, or accessing awe-inspiring mountain ranges via helicopters, snowcats, snowmobiles, and skis.

They see people ski touring from the comfort of remote backcountry mountain lodges and alpine skiing at some of the best resorts in the world. They see magnificent wildlife in wild places, fly-fishing in pristine lakes and streams and mountain biking along thousands of kilometres of world-class single track through lush rainforest and flowing grasslands.

Adventure Tourism is a cornerstone of BC’s visitor economy


De-bunking the myth of Adventure Tourism

What do you think when you hear "Adventure Tourism"? If you thought of a pack of base jumpers or troop of mountain climbers like you would see in a Mountain Dew commercial, you're not alone. Although adventure tourism can include those types of extreme activites, it has become much more accessible AND enjoyable to travellers who seek a natural and 'unplugged' experience.

What Adventure Tourism is Really Like

Adventure travel is an activity, vacation or leisure travel that can take place in unusual, exotic and/or wilderness destinations. These activities can be hard adventure (rock climbing, heliskiing) or can be soft adventure (snowshoeing, hiking). The level of difficulty is up to the traveller. Most adventure travel experiences today are far less extreme than what is portrayed in movies and TV commercials. When travellers are accompanied by experienced guides, they can get all the thrill without all the danger. 

Foundational Pillars for Adventure Tourism

BLBCA is a proud member of the Adventure Tourism Coalition (ATC)

The BC Adventure Toursim Coalition is a collaboration between 19 sectors engaging with public recreation and industrial user groups.  The coalition strives to:

  • Improve relationships between resource users.
  • Develop proactive protocols for interactions with public recreationsts like you.
  • Identify the tourism and recreation values in land management.
  • Identify toursim scenic areas.
  • Maintain the quality of BC's environmentand natural resources.

The 4 Short Term Goals of the ATC

  • Forestry & Lands

    Improve the policy and regulatory environment to remove impediments and increase business certainty for Adventure Tourism and Public Recreation.

  • Regional Collaboration

    To achieve harmonized management and administration for tourism, recreation, fish, wildlife and habitat stewardship and management across the province.

  • Socio-Economic Value

    Work with communities in developing and maintaining sustainable adventure tourism and recreation opportunities.

  • Stewardship & Management

    Promote and realize sustainable use and wise stewardship of the province’s natural resources with the adventure tourism and recreation sectors.