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Happy BC Family Day!

Feb. 11, 2018 –  On the second Monday of February, British Columbians celebrate Family Day, taking extra time to enjoy activities with their loved ones. In 2018, Family Day falls on Monday, February 12.

Happy BC Family Day! On behalf of Premier John Horgan and the Government of British Columbia, I wish you an enjoyable Family Day weekend with loved ones.

BC Family Day is a celebration of family life, and a reminder of the importance of spending time with family.

I’m very pleased that my Ministry has funded family-friendly events and activities throughout the province, which you and your loved ones can enjoy for free. I hope you will take this opportunity to discover areas of British Columbia that are new to you, or to rediscover familiar places.

Assiniboine Lodge; Pure and Simple 90 Years Later

Jan. 19, 2018 –  This year marks the 90th Anniversary of Assiniboine Lodge! It is a very special time for the iconic mountain pioneers and the many guests who remain such an integral part of Assiniboine’s history.

In the late 1800’s the Canadian Rockies began being accessed by train. The Canadian Pacific Railway brought settlers, surveyors, explorers and adventurers to our majestic western wilderness. The railroad began building fancy hotels and “bungalow camps” in the mountains. Soon after professional Swiss mountain guides began arriving. In the years before 1928 there was little skiing in the Banff area.

In March of 1928 the Marqui degli Albizzi, an Italian nobleman, adventurer, and sports director at the Lake Placid Club, Erling Strom, a Norwegian ski instructor, and four clients arrived at the Banff train station. This group of intrepid adventurers skied into Assiniboine Provincial Park and immediately fell in love with the area. Strom declared that “this was the most beautiful valley that one could imagine.” It was where he wanted to spend the rest of his life. And so, he did!

With the help of the CPR, Assiniboine Lodge was built in 1928. It was the first backcountry ski lodge in the Canadian Rockies – and the birthplace of ski touring in North America!

Residents Encouraged to #ExploreBC this Season

Dec. 22, 2017 – As the holidays arrive, the Minister of Tourism Arts and Culture is encouraging everyone to join with family and friends to enjoy British Columbia and support a flurry of community activities.

“The holidays are a magical time in communities throughout the province. From festive theatre productions and culinary delights, to local markets and outdoor recreation, there is so much to see and do. It’s the time of year to connect with community and spend time with the people we love,” said Lisa Beare, Minister of Tourism, Arts and Culture. “Getting out into the community is also a great way to support seasonal tourism operators, who are working hard to provide for their employees and families.”

“There’s nothing better than sharing the gift of experiences with family and friends,” said Marsha Walden, president and CEO of Destination BC. “Whether you’re visiting a local market, fishing, wine touring, skiing or even cycling, share the beauty of the province with people you love this holiday season.”

British Columbia is recognized globally as a top year-round destination. Year-to-date figures show a 3.1% increase in international visitor arrivals over the same time period last year (January to September). That represents more than 4.7 million total overnight international visitors to Canada who arrived in BC during the first nine months of this year. The industry projects that there will be more than 101,000 new jobs in the tourism and hospitality sector by 2020 – that’s 10% of all expected job openings in BC.

BLBCA Joins Arc’teryx to Help Launch Hut Magic

Dec. 5, 2017 – Throughout the month of November, the BLBCA was invited by Arc’teryx to help with the launch of Hut Magic , a new in-store VR experience that explores the magic of remote ski hut living. VR filming was shot at Burnie Glacier Chalet, a BLBCA member.

Executive Director, Brad Harrison, attended events in Vancouver, Toronto and Los Angeles as part of the Hut Magic launch.

Harrison shared first-hand backcountry experiences, expert knowledge and images of Super, Natural British Columbia before answering questions on all things hut-related. Why should one go to a BLBCA member hut? Where are they? How do you get there? What kind of activities happen there?

Check out the 360 Hut Magic video below or stop by any Arc’teryx store for the full VR experience. 

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For more information, please contact:

Brad Harrison
Executive Director

Ron Andrews?


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Unplug in BC’s Backcountry

“When a guest stays in one of our members in BC’s backcountry, they will be immersed in the wild natural cosiness of lodge life.” #UnpluginBC