Introducing You to The Owner and Operator of BLBCA Member Lodge, Valhalla Mountain Touring
BLBCA member lodge owners come from many walks of life and we wanted to share their unique stories to connect backcountry enthusiasts with these stewards and caretakers of lodges throughout British Columbia. With that, allow us to introduce you to Jasmin Caton of Valhalla Mountain Touring, located near New Denver, BC.
Jasmin spent many of her formative years at the lodge, which came into the Caton family when Jasmin was around 13 years old, though the family had spent time there backcountry skiing before that point. During a break from studying at university, Jasmin completed her first professional level avalanche course and spent a winter at the lodge, working as a custodian. The lifestyle that came with living in a “tiny little stuffed shack” and taking care of the chores at the lodge, along with the opportunity to socialize and spend time with the guests, appealed to Jasmin. It was at that time she began mentoring with the guides working for her parents at Valhalla Mountain Touring, which planted the seed for becoming a guide. Nearly ten years and a Master’s degree later, Jasmin began guiding, as the opportunity–and responsibility–to take over the family business surfaced.
“Taking over the lodge was something I had to rise up to and meet the challenge of. In hindsight, it was so great that I had all the support around me to make that choice–an obvious one,” says Jasmin.
Jasmin took over the business in 2006 and has been operating Valhalla Mountain Touring ever since.
BLBCA Executive Director, Brad Harrison, recently had the chance to chat with Jasmin on the Mountain Escapes podcast to learn more about her experience, specifically as a female lodge owner/operator and ACMG Rock and Ski guide. Jasmin says it’s something she reflects on a lot and hopes that the up-and-coming female guides will also have positive experiences, as she did.
“I didn’t experience much in the way of overt challenges. However, I do think there are patterns and biases. All of these things run really deep in our society and in the guiding community,” says Jasmin.
Jasmin notes the positive changes happening within the guiding culture are encouraging more women to take this career path and says it’s nice to feel she is a part of that shift: “I think having more female instructors does breed a culture of welcoming and openness to female students.”
When it comes to guests at the lodge, Jasmin notes that Valhalla Mountain Touring’s clientele has been largely gender balanced, though she has focused on offering women’s only trips. “There are a lot of women who very likely wouldn’t sign up for a mixed group trip, for a whole bunch of different reasons that just wouldn’t appeal to them or feel comfortable for them. By offering women’s only trips, there’s a place for those women who don’t have a whole group of their friends to plan a trip with, who can join in and feel comfortable and supported.”
As a female lodge owner, Jasmin’s personal experiences have shaped the way she aims to run Valhalla Mountain Touring, to make it a more inclusive space for all who visit and stay.
“Everyone who shows up, we do our best to give them the best experience we can. That’s something that I wanted to have be a real fundamental principle of the operation,” says Jasmin.